Gestalten: Designing Brands

Designing brands - A collaborative approach to creating meaningful identities

In Designing Brands, the Creative Voyage team gives a behind-the-scenes look at eight studios that create some of the world's most compelling visual identities. Alongside the biggest projects from these independent agencies, the book includes in-depth interviews with their leaders and staff. This select group of industry experts share intimate details about their processes and the art of working with rationality, deliberation and intuition.
Designing Brands is divided into chapters - discovery, direction, typography, illustration, photography, design, digital and physical - and is based on the essential elements of this creative practice. But at its core, this book is about the community and the designers, strategists, animators, illustrators, stylists, photographers and tastemakers who join forces to bring brand universes to life.

• Language: English
• Publisher: Design & Creative Voyage
• Publication date: October 2023
• Format: 21 x 26 cm, 8 ¼ × 10 ¼ inches
• Features: Full colour, hardcover, stapled, 240 pages
• ISBN: 978-3-96704-122-4

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