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Together with adidas and Sweat Club, we celebrated one of the most hyped running silhouettes around right now: the Adizero Evo SL. At our exclusive Adizero Evo SL Community Run, we took it to the streets, right where it belongs: on the feet of the community. Instead of a shallow product presentation, we offered movement and endorphins on asphalt: an exclusive 6 km social run through Hamburg-Altona with a view of the Elbe.
Participants in the exclusive run were treated to a specially curated Evo SL experience at our Allike Pop-Up Gallery. There, all guests received an adidas running outfit and, of course, a pair of Evo SLs. After a short welcome and a product deep dive session by adidas' Mathilda, we got started: warm-up, stretching – and then onto the track. 6 km of urban running in perfect weather, with good energy and the Evo SL on our feet.
Back at the APG, the runners were greeted with cold drinks from Acqua Reaper and Two Chefs Brewing, as well as fresh sandwiches from our very own sandwich spot, Willi's. Bandulera provided the soundtrack for the cool-down – and by then, the run had turned into a real community hangout with ‘positive vibes only’.
It was an event for the books – and surely just the beginning. We would like to thank everyone who joined! Thank you to Willi's, Acqua Reaper and Two Chefs Brewing for snacks and drinks. And special thanks go to adidas and Sweat Club!
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