Eastpak x AVAVAV: icons reimagined

Collaborations are nothing new in the world of fashion. Every now and then, however, a partnership emerges that stands out from the crowd - such as the new collaboration between Eastpak and the Florentine fashion house AVAVAV. The collaboration combines the style codes of both brands - AVAVAV's luxe streetwear style characterised by creative freedom and Eastpak's Built to Resist attitude.

Eastpak, known for its robust and functional bags, has established itself as a reliable companion for travellers and urban adventurers since its foundation in 1952. The brand stands for durability and practical design that always keeps its finger on the pulse of the times.

AVAVAV, on the other hand, has made a name for itself in the fashion world with unconventional and often humorous approaches. AVAVAV's creations are characterised by the courage to use unusual shapes and materials and are always a little ironic and playful.

The Eastpak x AVAVAV collection surprises with a range of bags that combine traditional Eastpak silhouettes with avant-garde details.

This new collaboration is not just a fusion of two brands - it reflects an attitude to life that values individuality, quality and creative expression. The collection appeals to all those who want to master everyday urban life and are not afraid to stand out from the crowd.

AVAVAV’s Creative Director Beate Karlsson: “For the AVAVAV x Eastpak collaboration I wanted to design something that built on the Eastpak DNA, but that also introduced new AVAVAV silhouettes. So I started with the most obvious base – the Padded Pak’r. I like the round organic shape of the Padded Pak’r and I started to collage it in different ways, deconstructing and multiplying it to create new silhouettes. I like how it gives an almost utilitarian look when it’s multiplied, as on the Bumbag and Reader styles. It also made sense to me to make a Double Pak’r since it starts to look like our signature bag and our finger shapes.”