Vans Vault and Japanese streetwear brand Wtaps came together once again for a collaboration that combines Vans’ timeless styles with WTAPS’ military-meets-urban sensibility.
The theme prevalent throughout this collection is GPS. The GPS theme aligns with the military references for which WTAPS is well-known. The WTAPS logo and GPS coordinates are printed along the outsole of the OG Old Skool and OG Slip-On.
In order to bring the GPS- as well as the military-meets-urban vibe to life, we had set up an Instagram scavenger hunt in Hamburg. Our branded Vans x Wtaps x Allike LandRover drove through our city and made stops on several locations. Via Instagram we shared the GPS coordinates of those locations so people could stop by and take a photo of the LandRover and share it in their IG Stories. By doing so, they would participate in a raffle to win some cool prizes.
We had a lot of fun and hope you guys participating enjoyed it, too. Thanks to Vans for the support on this one.
